Created by Extend Themes, a WordPress products company with:
250k+
POWERED WEBSITES
3.5 M+
Downloads
4.8
Average rating on wordpress.org
Split tests
Create variations of any page and serve them side by side to real traffic.
Conversion goals
Measure what matters: button clicks, sign-ups, orders, or revenue.
Traffic control
Decide exactly what share of visitors sees each variation.
Live results
Impressions, conversions and conversion rate, per variation.
Two ways to test, one plugin
Cover both the pages you write and the templates behind your store, from a single tool.
Pages
Pages are where most of your decisions live. Your homepage, your landing pages, your pricing page, your blog — every one of them is a guess until you test it. Duplicate any page in one click, change the headline, the layout, the offer, or the button, and put both versions in front of real visitors. Whichever one earns more conversions is the one you keep.
WooCommerce templates
The pages that actually take the money deserve the same scrutiny. Run tests on your Shop archive, Single Product, Cart, Checkout and My Account block templates, and measure them against completed orders or a revenue threshold — not clicks. A small win on a checkout template compounds across every order you take. (PRO)
Powerful features under the hood
iConvert Optimizer gives you everything you need to run a real split test — right inside WordPress. From duplicating a page in one click to reading the results, the whole loop happens in your own admin. Nothing is sent to a third party, and every impression and conversion is stored in your own database.
Block editor
Edit variations in the same Gutenberg editor as everything else.
Site Editor
Full support for block themes and block templates.
WooCommerce
Test store templates and measure orders and revenue.
Kubio
Variations built with Kubio edit exactly like any other page.
Page builders
Variations are real pages, so your builder works on them unchanged.
iConvert Promoter
Count popup newsletter sign-ups as conversions.
MORE TO LOVE
The smaller things that make running tests painless instead of a project.
Live in minutes
Pick a page, duplicate it, change what you want to test, set the split, choose a goal. That’s the entire setup — no snippet to install, no account to connect, no waiting on a third-party script to warm up.
Unlimited tests
Run as many tests as your site needs, with as many variations per test as you want to compare. No caps, no per-visitor pricing, no usage meter.
Results you can actually read
Impressions, conversions and conversion rate for every variation, side by side, charted over the life of the test. You get the numbers you need to make a call, not a dashboard you need a course to understand.
Preview before you publish
Open any variation exactly as a visitor would see it, in context, without sending a single real visitor to it. Previews never count as impressions, so checking your own work can’t skew the results.
Goals via Promoter
Pair iConvert Optimizer with iConvert Promoter and newsletter sign-ups from your popups count as conversions — so you can test which page layout actually grows your list, not just which one gets clicks.
FREE and PRO versions compared
Features
FREE
PRO
A/B test WordPress pages
Unlimited tests and variations
Traffic split control
Results dashboard and charts
Scheduled start and end dates
Role-based exclusion
One-click variation duplication
Live variation preview
Button click goal
WooCommerce Shop page tests
WooCommerce Product page tests
WooCommerce Cart page tests
WooCommerce Checkout page tests
WooCommerce My Account tests
Order placed goal
Revenue amount goal
Newsletter subscription goal
Technical support
Best effort
Priority support
Choose your Plan
Whether you’re running a single site or twenty client sites, every plan includes every PRO feature.
Personal
for creating a single website
$ 59
Prices do not include VAT
Plus
for creating up to 5 websites
$ 89
Prices do not include VAT
Freelance
for freelance professionals
$ 119
Prices do not include VAT
Agency
Best for web agencies
$ 179
Prices do not include VAT
*After 1 year, your website will continue to work and you will still have access to the PRO features, but you will have to renew if you want to continue receiving security updates and support.
Personal
for creating a single website
Special Offer – 15% OFF
$ 149 $ 126
Prices do not include VAT
Plus
for creating up to 5 websites
Special Offer – 15% OFF
$ 219 $ 186
Prices do not include VAT
Freelance
for freelance professionals
Special Offer – 20% OFF
$ 299 $ 239
Prices do not include VAT
Agency
Best for web agencies
Special Offer – 25% OFF
$ 449 $ 336
Prices do not include VAT
**Coupons don’t add up to other current promotions.
Our awesome Support Team
Here to help you every step of the way.
Amazing Support
Got questions? Our expert team is just a message away, ready to assist you quickly and efficiently.
Constant Updates
We’re always improving—adding features, fixing bugs, and making sure everything runs flawlessly.